Part 2, Chapter 3: If you don’t do this, you are headed for trouble.

Principle 3: Remember that a person’s name is to that person the sweetest and most important sound in any language.

The author starts the chapter talking about Jim Farley and how he could supposedly call 50,000 people by their first name. That memory and attention to detail about people made him a successful politician and helped Roosevelt’s presidential campaign.

The power of remembering someone’s name is subtle and effective compliment.
But if you forget or or misspell it, people will never forgive you.

Think about a time you or someone you know has received an email and their name was spelled wrong. Your name is either in the email or the signature – yet someone people still get it wrong!

Or when they used to write your name on your coffee cup – if it was spelled wrong, it was something to mention or even complain to your friends about.

The average person is more interested in their name than in all the other names in the world.

Why do you think we have buildings or museums named after people? It gives them a sense of purpose and importance. Their name is out for many people to see.

There is magic in a name.
It’s owned by that person.
It sets the individual apart and makes them feel unique.

Think of how you feel when someone you’ve only met once remembers your name.

Give that feeling to someone else and they won’t forget you.